Graphic Design

University Auto and Tire, located in Fayetteville, AR, near the University of Arkansas, approached me to revamp their advertising strategy to better appeal to a college audience. The owners felt their previous branding wasn’t connecting with the student demographic despite their proximity to the university.

In response, I created a variety of posters and social media content that reflected the company’s values and brand while being tailored to catch the eye of college students.

University Auto & Tire