Graphic Designer / Photographer
Product Connections ( PCX )
At PCX, I work as a Production Designer creating print and digital marketing assets for nationally recognized brands and retail partners. My work includes in-store signage, digital advertising, social media graphics, product mockups, branded apparel, and environmental graphics using Adobe Photoshop, Illustrator, and InDesign.
I also contributed to the company's rebrand from Product Connections to PCX, helping develop updated visual assets and marketing materials that supported the new brand identity. My clients have included brands such as Premier Protein, Mosaic Pro, and major beverage companies, with projects spanning packaging, event marketing,
and promotional campaigns.
Bentonville BBQ Festival
The Bentonville BBQ Festival is a large-scale food and entertainment event celebrating barbecue culture through
live music, food experiences, and themed festival villages.
As part of the creative team at PCX, I designed a variety of branded event assets, including festival merchandise such as hats,
t-shirts, and sunglasses. I also created the environmental graphics, signage, and visual elements for the Tomorrow-Q Village, helping bring the festival's modern, future-focused BBQ experience to life.
Gelatissimo Lobby Walk Through
For this Gelatissimo concept project, I helped develop a branded lobby walkthrough experience designed to showcase potential marketing and experiential opportunities for the company. My work included redesigning the Gelatissimo mascot, creating updated uniforms and branded merchandise, and developing graphics for the gelato cart and promotional materials.
The project focused on refreshing the brand's visual identity while creating a cohesive customer experience across environmental graphics, signage, swag, and marketing touchpoints.
Juice Bar Brand Development
Juice Bar was a concept brand created to demonstrate the full range of creative and experiential marketing services offered by PCX. The project included developing both a non-alcoholic and alcoholic beverage brand from the ground up, showcasing how a brand can be built across multiple touchpoints.
My role included designing the brand identity, logo, key visuals, branded merchandise, product concepts, environmental graphics, cart renderings, and booth renderings. This project served as a comprehensive brand-building exercise, highlighting capabilities in branding, packaging, experiential design, illustration, and 3D visualization.
