Graphic Designer / Photographer
Sam's Club
I manage design production for Sam’s Club’s in-store live and digital demo programs, handling the full visual output for sampling carts and signage nationwide. My work involves designing large-format cart wraps, top headers, and side-panel graphics across a wide variety of food, beverage, and CPG brand partnerships. Each design is prepped to precise structural specifications and print standards, ensuring high-impact brand placement and clear messaging directly at the point of purchase.
Alongside physical print collateral, I manage the digital touchpoints that support these in-store activations, including building and updating web landing pages linked via QR codes on cart signage. I also contribute design support for larger Sam's Club corporate events and experiential brand activations, maintaining a cohesive visual standard across both physical retail environments and digital member interactions.
Live Signage and Digital Demos
As mentioned above, I lead the end-to-end design execution for all Sam’s Club live demos, AB signage, and digital demo experiences nationwide. Whether building out physical print collateral for sampling carts or creating responsive digital touchpoints, I handle the full production pipeline to keep every in-store activation consistent, engaging, and print-ready.
Sam's Club Health & Beauty Center
For this Sam’s Club project, I helped create a modular, elevated pop-up display that made their Health & Beauty Center feel like a true destination. I created custom artwork and worked closely on the overall layout and structural flow—balancing a high-energy "Shop Side" with an interactive "Demo Side" featuring vanity mirrors and trial space.
The core foundation fits a compact 4-pallet footprint, engineered specifically so the visual branding, print panels, and shelving can easily shift for different campaigns. To demonstrate how flexible the design actually is, I also put together a festive holiday concept—showing how simple changes to graphics, digital screens, and thematic accents can completely pivot the experience for seasonal events without altering the main structure.
Sam's Club Castello Packaging
For this project, Castello was looking for packaging options to showcase their Whipped Dip 3-packs in Sam's Club, so I built out a series of 3D renders to bring the concepts to life. I modeled different structural options ranging from enclosed window boxes that feature brand storytelling to open-concept carriers and contoured top sleeves—so the team could easily visualize how each design held the three flavor tubs. These 3D visualizations gave Castello a clear, realistic look at how each structural direction would land on club store shelves before moving into production.
