Graphic Design

I chose to rebrand Bacardi, the world’s number one rum, to elevate its packaging and positioning. My vision was to transform Bacardi's bottles and packaging into something that exudes luxury and sophistication, creating a high-class, premium feel. The idea was to present Bacardi in a way that appeals to a more upscale market, while still retaining the essence of the brand that has made it a global favorite.

Bacardi